About our activity

History

he Beverage Industry Environment Beautification Association represents Japan's beverage industry in its efforts to encourage litter prevention.
Through the Association, the industry is taking the initiative in helping solve the problem of beverage containers ending up as unsightly litter.
In 1973, six associations representing different sectors of the beverage industry launched a conference to discuss cooperation in the battle against litter.
In 1982, the conference was disbanded and replaced by the Association, a non-profit body representing eight industry associations from the beer, soft drink and juice industries.

Membership

• Japan Soft Drinks Association
• Japan Tomato Processor Association
• Japan Fruit Juice Association
• Japan Coffee Drink Association
• Japan Coca-Cola Bottlers Association
• Brewers Association of Japan

Most of the major beverage makers and beer brewers are included in these six industry associations, which represent over 300 companies.

Mission

• Education & public relations concerning litter prevention, especially beverage containers.
• Promotion & support of environment beautification activities through beautification programs.
• Collecting information and conducting research on the above issues

Major Activities

1.Promotion & support of environmental beautification activities

　1.Encouraging beautification programs

The Association is currently focussing on promotion of an Adoption program and other public domain programs.

• The Association is currently focussing on promotion of an Adoption program and other public domain programs.

■ Conducting seminars
■ Providing videos and leaflets
■ Providing information on overseas Adopt-a-Highway programs
■ Providing information on other adoption-type programs introduced in Japan

• Support of municipalities introducing pilot programs

 BIEBA supports municipalities introducing new beautification programs by providing information and advice.

Adoption Program Seminar

Videos

Leaflet

　2.Support of environmental beautification activities

• Support off volunteer and grass roots activities
• Support of environmental beautification events (including financial support of symposiums)

 2.Support of environmental education

1. Commendation of schools of excellence in environmental education
   Examination of schools of excellence, which are recommended by each prefecture.
   A commendation and a grant from the Ministry of Education, Culture, Sports, Science, and Technology and from the Ministry of Agriculture, Forestry, and Fisheries and from the Ministry of the Environment are awarded to schools of excellence.
   The commendation program was launched in 2000 replacing an essay contest, which had continued for 25 years up until 1999.
2. Production and dissemination of an environmental guidebook
   Beautification of their own town is a familiar theme for students to work on. The Association distributes a guidebook, which gathers together the Association's know-how on litter prevention and beautification.
   Guidebook designed for elementary & junior high school ( including suggested programs for environment studies, related teachers materials, basic papers, and environment-related information lists)

• roadside billboards promoting beautification
• bus wrapping promotions
• transport posters
• education posters
• radio commercials
• unification beautification stickers for vending machines owned by member companies

Bus wrapping promotion
Roadside billboard		Education posters

4.Litter prevention & environment beautification studies

• Fact-finding on litter
• Studies of beautification methods
• Studies of beautification assessment methods

5.regional Liaison Meetings(RLM)

 Regional Liaison Meetings provide a forum for discussion and support for environmental problems peculiar to a specific region or municipality.
Member companies belonging to the seven industry groups participate in regional liaison meetings in each area. There are 43 regional liaison meetings out of 46 prefectures. Regional liaison meetings are held to gather information concerning environment beautification activities and to maintain dialogue among local governments.
Regional liaison meetings also promote nationwide environmental beautification activities, which meet local needs.

Spreading and managing consistent beautification marks and identification marks of beverage container

Consistent beautification marks

Identification marks of aluminum can

Identification marks of aluminum can

Recycling Association by material: